President Jack Anderson called Townsley a 'well-respected cruise industry veteran who built an incredible reputation with travel advisors, agencies and national accounts,' adding: 'His career has included experience in field sales and managing national accounts for both established brands like Crystal Cruises and start-up brands. Under his leadership and guidance, I am confident that we will re-establish the long-standing relationships with industry partners that helped make Crystal Cruises the most awarded luxury cruise line.'
Returns to Crystal
Townsley had directed strategic partnerships & key accounts for Crystal before its shutdown in February under the prior ownership. Before then, he was VP sales & trade partnerships at Atlas Ocean Voyages for two years. Previously, he worked as director, business development & strategy for Virgin Voyages and director, strategic & online accounts for MSC Cruises USA.
Earlier, Townsley held various sales roles at Norwegian Cruise Line over nearly 16 years. He started his cruise industry career as a revenue analyst at Royal Caribbean.
'Travel advisors play an essential role'
'I’m excited and honored to work with Crystal Cruises once again and very confident in the vision under the new ownership,' Townsley said. 'My career in the cruise industry has focused on growing trade sales channeIs. We recognize that travel advisors will play an essential role in relaunching the Crystal Cruises brand and are committed to building a "best in class" sales team that will support and foster mutually-beneficial partnerships to drive sales growth.'
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