Cunard appoints marketing professional Katie McAlister as president

This will follow a 20-year career with TUI, where she is currently chief marketing officer, UK & Ireland.

Maximising growth opportunities

Sture Myrmell, president, Carnival UK, said, ‘We are delighted to have someone of Katie’s calibre join Cunard at this vital time of expansion.

‘Her commercial and operational experience as well as digital transformation expertise and strategic oversight will build on the current team’s exceptional work to ensure that Cunard’s brand and growth opportunities are maximised as we look forward to the introduction of Queen Anne next year.’

Katie McAlister

McAlister started at TUI in 1998 and has held roles across most parts of the organisation, including overseas delivery, commercial, digital and marketing. In her current role, she leads sales channels and marketing in the UK & Ireland for TUI, First Choice and Marella Cruises, alongside a global responsibility for the TUI brand and digital marketing.

On joining Cunard this summer, she remarked, ‘This was an unrivalled opportunity to join an iconic travel company at a key point in its history. I am so looking forward to joining the team as it widens its appeal and expands its guest base whilst retaining its renowned luxury, signature touches.’

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