Cunard's Matt Gleaves becomes VP commercial - N. America and AustralasiaCunard's Matt Gleaves becomes VP commercial - N. America and Australasia

Gleaves has worked for Carnival UK since 2010 and since 2017 on Cunard's leadership team, most recently as VP international development and planning. While he previously worked with North American and Australasia operations, this move will see him dedicated to the role. He'll be based from the Santa Clarita, California office.

Sales, marketing, revenue management and more

He will be responsible for sales, marketing, revenue management, customer service and guest relations for North America, Canada, Australia, Japan and across Asia, reporting to Sture Myrmell, president, Carnival UK.

'North America has always been fundamental to Cunard's success with the Australasian region becoming a staple to the brand and that importance will grow significantly,' Gleaves said.

Queen Anne

He added that with Queen Anne arriving in early 2024, Cunard is increasing sailings in Alaska, Australia and Japan, and sees further opportunities to grow the number of passengers from those regions sailing across the fleet, including on the trans-Atlantic route.

'We have fantastic teams in place and are investing further in all aspects of the local operations,' Gleaves continued. 'I am keen to partner with the local travel advisor community and collaborate on unlocking more of our iconic line's potential.'

Before Cunard, Gleaves held senior management positions with global companies IBM, Estée Lauder and VT group.