Drew Barrymore, Orlando Bloom in MSC Cruises' Super Bowl adDrew Barrymore, Orlando Bloom in MSC Cruises' Super Bowl ad
Produced by indie creative agency Highdive, the commercial is designed to highlight what sets MSC apart from other cruises.
January 24, 2025

Drew Barrymore and Orlando Bloom star in MSC Cruises' first Super Bowl commercial.
The actors will convey the blend of 'European style and American comfort' aboard the new MSC World America. Produced by award-winning creative agency Highdive, the ad is designed to highlight what sets MSC apart from other cruises.
First US national campaign
The 60-second spot will launch MSC Cruises' first US national advertising campaign as part of the line's ongoing North American expansion.
'I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world,' said Drew Barrymore, actress and host of 'The Drew Barrymore Show.' 'They take care of all the planning and make it beautiful and joyful. They are also helping to create incredible memories to last a lifetime.'
Teaser
In a teaser for the commercial, Barrymore and Bloom have commandeered the piano in the MSC Yacht Club’s Top Sail Lounge. Bloom offers his critique as Barrymore belts out her best rendition of 'Holiday,' which is also the new campaign’s musical signature.
It is the first Super Bowl commercial for Bloom, who said: 'MSC World America is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure MSC World America will wow holidaymakers of all types — Americans and Europeans alike.'
MSC World America intro
MSC World America's naming festivities are set for April 9 alongside the new PortMiami terminal, the world's largest cruise facility.
Starting with its first revenue cruise on April 12, MSC World America will operate weeklong eastern and western Caribbean sailings, all calling at Ocean Cay MSC Marine Reserve.
Later in the year, MSC Cruises is scheduled to begin sailing from the Port of Galveston's new fourth cruise terminal, followed by the addition of Alaska sailings from the Port of Seattle in summer 2026.
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