Eithne Williamson named VP Princess Cruises UK and Europe

She replaces Tony Roberts who joined sister brand Seabourn last month as global vice president, commercial operations and head of UK and Europe. 

Remarked the new VP, ‘I’m thrilled to be appointed as vice president UK and Europe at such an exciting time for the Princess brand, with four ships based in Southampton for the first time this summer. 

‘I was able to sample the MedallionClass Experience on Sky Princess last season and I am looking forward to taking this amazing product to more travel agent partners and guests in the years to come.’ 

Replaces Tony Roberts

Roberts remarked, ‘It is bittersweet to be moving on from Princess but I am proud of the exceptional results and significant growth the team has achieved over the past six years. 

‘I have no doubt that this will continue under Eithne’s leadership given the unique breadth and depth of her more than seven years' experience with Carnival UK across both commercial and operational functions.’ 

Reports into Stuart Allison

Williamson will report into Princess Cruises’ senior VP Stuart Allison who leads the international teams for the cruise line. Allison will support the Princess UK and Europe leadership team in the interim until Williamson joins in late June.

Career highlights 

Former VP of fleet people operations for Carnival UK, Williamson led the repatriation of crew in 2020 and the successful return of crew to service last year. Her previous roles also include marketing communications director for P&O Cruises where she led Wave campaigns in 2016 and 2017.