'Hedda is a highly respected executive, a true visionary and the right woman for this unique position. Her profile, values and spirit fit very well with Hurtigruten’s commitment to sustainability, local communities and creating unique experiences,' Hurtigruten Group CEO Daniel Skjeldam said.
Coastal and expedition operations separate
As earlier reported, the company reorganized its operations into two entities, Hurtigruten Expeditions and Hurtigruten Norway, each with its own CEO. Asta Lassesen heads the eight-ship expeditions segment.
Seven-ship coastal operation
Starting in 2021, Hurtigruten Norway will number seven smaller ships.
Felin is scheduled to join in March from the position as head of the CEO's office and special advisor to the CEO of global energy giant Equinor, where she has spent 14 years.
She was appointed SVP for UK & Ireland Offshore in 2016, and sat in the international management team. Previously Felin led corporate social responsibility and was VP safety and sustainability for Equinor's global exploration activities.