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Fred. Olsen appoints Michelle Tingley brand training manager

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Michelle Tingley takes up the position with immediate effect
Fred. Olsen Cruise Lines has created a new brand training manager role to inform and educate trade about the cruise line, which will be filled by Michelle Tingley with immediate effect.

She will deliver training to trade, working closely with agencies as well as alongside Fred. Olsen’s dedicated account managers and trade marketing team.

The former specialist sales account manager has been with the cruise line for six years.

‘Michelle has been an integral part of our sales team here at Fred. Olsen for a number of years, and I am so pleased to share this news of her new appointment today,’ said Geoff Ridgeon, head of sales, Fred. Olsen Cruise Lines.

‘By creating this new role dedicated solely to training, we will be able to curate and tailor our programmes to suit each agency’s needs, allowing us to reach more front-line agents and share more about who we are, what we do and why we do it.’ 

He went on to add that ‘Michelle has already brought so much energy and passion to the role, along with a wealth of knowledge on our product…we can’t wait to work with our many trade partners over the coming months and beyond.’

Deepening connections with trade partners

Commenting on her new appointment, Tingley said, ‘The role will complement all the great work the sales and marketing team are already doing, while allowing us to delve deeper with our trade partners to showcase what makes Fred. Olsen special, what we offer and help them to match us to their customers…’ 

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