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Getting into the heads of some of cruising's most strategic thinkers

A Seatrade Cruise Global panel will explore how some of cruising's most strategic thinkers approach the business.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

April 5, 2022

1 Min Read
Credit: Seatrade Cruise News

They are Alfredo Suarez, SVP corporate strategy and development, Royal Caribbean Group; Colin Farmer, senior managing director and head of management committee, Certares; Per Bjørnsen, CEO, V.Ships Leisure; and Barbara Muckermann, chief commercial officer, Silversea Cruises.

Driving innovation, optimizing revenue

This 'Strategic Thinkers' session will delve into topics like brand optimization and cross-brand synergies, how the guest experience is evolving to meet changing consumer trends, characteristics that make joint venture/acquisition opportunities, driving innovation, optimizing revenue and how to effect change in a big global company.

Opportunities born of disruption

The panel will also look at opportunities that can come from disruption, how the pandemic has impacted strategic plans, and strategies for emerging and moving forward with the added challenge of the Russia-Ukraine war.

The session will be moderated by Anne Kalosh, editor, Seatrade Cruise News, and is scheduled for 3:30 p.m. April 26.

Seatrade Cruise Global is set for April 25-28 at the Miami Beach Convention Center. The full conference program is detailed here. Registration is available here

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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