HAL appoints digital expert as VP marketing & e-commerce

Cole comes to the cruise industry with more than 20 years of global experience leading marketing functions, implementing digital transformation and integrating brand and performance marketing. She will report to Chief Commercial Officer Beth Bodensteiner.  

Joins from LTK

Cole was SVP marketing at digital platform LTK (formerly Rewardstyle + Liketoknow.it), where she was responsible for global marketing functions. Throughout her career, she worked in various roles of increasing responsibility in integrated marketing, e-commerce and consumer marketing for companies including T-Mobile, Butter London and Tommy Bahama.

At Holland America Cole will work closely with teams across all areas to refine the company's strategic focus and enrich the consumer experience. She is tasked with creating enhanced strategies for everything from full-funnel marketing at all stages of the booking process and branded content to guest-service initiatives and innovations and integrations on company-owned channels, including hollandamerica.com.