She will oversee strategic accounts, national accounts, charter and incentives, and field sales, reporting to President Gus Antorcha.
'Michelle holds the respect of the trade community and is a results-oriented leader with the ability to drive our sales efforts with passion, dedication and knowledge,' Antorcha said. 'As a member of our leadership team, Michelle has pioneered a number of culture-changing initiatives within sales that have contributed to the onward success of Holland America Line.'
Most recently Sutter was senior director of sales, leading the national accounts and field sales teams in support of North American travel partners. Her career in the travel industry began as a shipboard translator and future cruise consultant with Royal Caribbean. She also had shoreside sales roles at Royal Caribbean and, subsequently, Celebrity Cruises. In 2013 Sutter joined Holland America for the first time as a business development manager.
Her return to the line in 2017 was preceded by a director role with Carnival Corp.'s Fathom social impact brand where supported business development and trade marketing.