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High-level executive changes at Norwegian Cruise Line

David Herrera was appointed chief consumer sales and marketing officer at Norwegian Cruise Line, while CMO Isis Ruiz is leaving and Christine Da Silva was promoted to SVP.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

October 25, 2021

1 Min Read
Credit: Seatrade Cruise News

Herrera was SVP finance, strategy and corporate development, after earlier serving as president of Norwegian Cruise Line Holdings China in Shanghai.

Ruiz thanked for 'significant contributions'

Ruiz has been with NCL for more than a decade and 'made significant contributions to our business for which we are very grateful,' a company spokesperson said, adding: 'We wish her continued success as she pursues opportunities outside of our organization.'

For the past two years, Ruiz served as SVP and chief marketing officer, following a stint as SVP international marketing and public relations and several other marketing roles.

Da Silva sdds responsibility

Da Silva was promoted to SVP branding and communications from VP communications and events. She joined NCL as VP public relations in 2018.

The spokesperson said Da Silva and Herrera will work together to optimize marketing and communications functions as NCL's ships continue to resume passenger operations and the new Norwegian Prima class of ships debuts.

Read more about:

Norwegian Cruise Line

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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