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Holland America beefs up its sales team

From top left clockwise, Margo Beam, Tara Schreiner, Jason Douglas, Ilanit Zimmermann and Elicia Nelson
Holland America Line promoted Margo Beam and Tara Schreiner to sales director roles.

In addition, Jason Douglas, Elycia Morris and Ilanit Zimmermann have been named to the national accounts team in senior manager positions.

Beam’s new title is director, strategic accounts, and Schreiner is now director, national accounts. Both Beam and Schreiner report to Michelle Sutter, VP North American sales. Morris and Zimmermann report to Schreiner, while Douglas reports to Beam.

Strong leaders

'Margo and Tara are strong leaders whose talents continue to strengthen our sales organization, and we are excited to grow with the addition of these national accounts team members who bring extensive cruise experience,' Sutter said. 'Holland America Line is committed to strengthening our position in the trade, and I look forward to working alongside our entire sales team as we deepen our relationships with our valuable trade partners.'

Margo Beam

As director, strategic accounts, Beam will be responsible for leading the team that oversees key online travel partnerships. Most recently, she was deputy director of national accounts, supporting a diverse portfolio of travel partners in the US and Canada. Beam joined HAL in 2015 as part of the corporate charter and incentives team. Her career in the travel industry began on cruise ships as a production show performer and event manager. 

Tara Schreiner 

Schreiner will lead the team that oversees national account consortia and host account partnerships as director, national accounts. Before this, Schreiner was senior manager, national accounts. Her HAL journey began in 2017 as the first strategic accounts manager, and she has since managed a varied portfolio of online, host account and national account partners. Schreiner joined the cruise industry as a business development manager representing Carnival Corp.'s Fathom social impact brand.

Elycia Morris

Morris moves up to senior manager, national accounts. She joined the line in 2017 as a business development manager for Southern California and was promoted to manager, national accounts. Prior to joining HAL, Morris worked at Avoya Travel and at a public relations and public affairs firm.

Jason Douglas

Douglas joins as senior manager, national accounts. Most recently he was director, key accounts, with Crystal Cruises, and he also has held results-oriented roles at Carnival Cruise Line and Johnson & Johnson.

Ilanit Zimmermann

Zimmermann, senior manager, national accounts, was previously a business development director at Norwegian Cruise Line. She has managed boutique hotels in South Beach and on Miami's Fisher Island and worked for Kuoni Travel in Cyprus. Zimmermann began her travel career as an assistant cruise director.

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