Isabel Galvan in expanded Atlas sales role as Cathy Kusuma exitsIsabel Galvan in expanded Atlas sales role as Cathy Kusuma exits
She'll focus on optimizing trade engagement and strengthening key travel partnerships.
February 4, 2025

Isabel Galvan was appointed VP global business development & sales strategy, a newly created role at Atlas Ocean Voyages, which is restructuring its sales team.
Cathy Kusuma, who was VP sales, is leaving.
Galvan will lead all sales efforts, focusing on optimizing trade engagement, strengthening key travel partnerships and driving business growth.
She joined Atlas last spring as VP business development.
Tailored marketing and incentive programs
Galvan will use her extensive experience developing high-ROI sales and marketing programs to consolidate all key and national account partnership marketing efforts, ensuring tailored marketing and incentive programs that align with individual partner business models. In addition, she will implement a restructured sales team, emphasizing high-performing agencies specializing in luxury expedition travel.
Enhanced trade partner support
As part of this strategic transformation, Atlas Ocean Voyages is launching a dedicated internal business development team to enhance trade partner support and nurture emerging key accounts. The company said these changes reinforce its commitment to deepening relationships within the travel advisor community while expanding its market presence.
'This refined structure positions us for long-term success,' Atlas President/CEO James Rodriguez said. 'By enhancing our engagement with key travel partners and streamlining our sales approach, we will continue to deliver exceptional results in the luxury expedition space.'
Travel advisors can expect targeted engagement and enhanced communication in the coming months as Atlas refines its partner support strategies.
Kudos to Cathy Kusuma
Atlas also expressed its 'heartfelt gratitude' to Cathy Kusuma and wished her 'all the best in her future endeavors.'
Kusuma, a veteran of field sales at Holland America Line and Seabourn, first joined Atlas in 2020 as sales director for the Eastern US and Canada. After a year away, with ICON International, she returned in 2023, initially as VP sales operations, then promoted to VP sales with an expanded team.
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