JLo's Jen AI creates personalized invites to Virgin Voyages

This new tool enables travelers to invite their crew to sail and celebrate occasions like a 40th birthday, college graduation, 10-year anniversary, bachelorette or guys’ getaway, divorce party or just an escape from 'adulting.'

Tapping into the fun of augmented reality

With a few simple clicks, travelers can create a custom invitation from Lopez. Tapping into the fun of augmented reality, Virgin Voyages is enabling AI and enhancing it with her likeness.

Here's a promotion for the new concept:

'It’s so important to me that we stop and take time to celebrate special moments in our lives, and encourage others to do the same,' Lopez said. 'If the last few years have taught us anything, it's how important it is to cherish life's special moments with your inner circle.'

How to activate Jen AI

Sailors can activate the new Jen AI tool by visiting VirginVoyages.com. After answering a few simple questions, including what they’d like to celebrate, where they’d like to travel and who they want to sail with, a personalized invite will be emailed to share.

With the help of Virgin's Sailor Services team, travelers are able to link their cabin reservations or level up with the line's 'Splash For Your Bash' package, ordering elements like a bottle of bubbles upon arrival, bottomless brunch at the 1920s inspired steak house or a celebratory dinner at Razzle Dazzle.