Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Karen Cameron promoted to deputy head of trade at Ambassador

Karen Cameron joined Ambassador as divisional sales manager - North in February 2023 with oversight of trade business in the North of England, Scotland and Northern Ireland. She will start her new role on July 1.
Ambassador’s Karen Cameron has been promoted from divisional sales manager - North to the new role of deputy head of trade, effective July 1. 

She will be tasked with leveraging existing commercial relationships to maximise sales opportunities while ensuring trade partners have all the support and tools they need. Reporting directly into Nicola Harper, Ambassador Cruise Line’s head of distribution, the role will see Cameron manage various trade members and key partnerships with the emphasis on revenue generation and relationship building. 

Applications for the post of divisional sales manager - North, held by Cameron since February 2023, are now open. Duties involve overseeing trade business in the North of England, Scotland and Northern Ireland. 

A newly-created role

Ambassador said it received a ‘phenomenal’ level of interest after advertising the newly-created role at the end of April, however ‘the most outstanding candidate was one that Ambassador already had in-house’, according to Harper. 

She said, ‘Following a full and thorough recruitment process, I am delighted to confirm that Karen Cameron has been named as Ambassador’s deputy head of trade… Karen has done a truly amazing job as divisional sales manager – North, going above and beyond the call of duty in creating and fostering partnerships with our agent partners. She is absolutely ready to take on this key role in the business.’ 

Harper noted, ‘As brand awareness and interest in our no-fly, affordable quality offering continues to grow, our agent relationships have never been more important to us…’ 

Karen Cameron

Cameron has worked in the travel industry for almost 30 years, beginning her career as a YTS trainee and progressing to management roles with Stewart Travel, Barrhead and Thomas Cook. At Carnival UK, she worked across P&O Cruises, Cunard and Princess Cruises as regional manager covering Scotland, the North and Northern Ireland and, prior to joining Ambassador, was regional head of experience at Haven, part of Bourne Leisure.