She'll be responsible for overseeing and strategically enhancing MSC Cruises’ relationships with the largest travel consortia, key strategic accounts and meetings, incentives and corporate events travel, reporting to Michelle Lardizabal, SVP and commercial sales officer.
Joins from SeaDream Yacht Club
Endreson brings more than 20 years of cruise industry experience and a background in leading sales organizations, holding senior sales and marketing positions at both luxury and contemporary cruise companies. Most recently she was VP sales for the Americas at SeaDream Yacht Club. Earlier roles were senior director of global sales at The Ritz-Carlton Yacht Collection, sales and marketing director for Crystal Yacht Expeditions and Crystal AirCruises and VP sales North America at Silversea.
Cruises resuming, new ship coming in November
'As MSC Cruises gears up for the exciting resumption of cruises from US ports this summer, as well as welcome a new ship to Miami this November, it is critical that we continue to invest in strengthening our sales leadership to meet the pent-up demand for travel and cruise and serve our partners in the best way possible,' said Ken Muskat, EVP and chief operating officer of MSC Cruises USA. 'The US remains a key pillar of our global growth strategy, and Kris Endreson’s appointment is yet another step in expanding our shoreside business team to meet the needs of this market.'
'There is incredible opportunity on the horizon for MSC Cruises and the partners we work with, and I am thrilled to be joining a company with such a strong commitment to growth, both globally and in the US and partnership with dedicated travel advisors,' Endreson said.
MSC Meraviglia will resume cruises from Miami on Aug. 2 to the Bahamas with MSC Divina resuming in mid-September from Port Canaveral on three-, four- and seven-night cruises to the Bahamas and Caribbean. New ship MSC Seashore, entering service this summer, will arrive to Miami in November. In addition a new terminal at PortMiami is under development.