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Lori Sheller to lead sales, marketing for Swan Hellenic in N. America

Lori Sheller most recently served as SVP strategic sales at MSC Cruises USA
Lori Sheller, most recently with MSC Cruises USA, joined Swan Hellenic as VP sales and marketing, North America.

She reports directly to Alfredo Spadon, SVP global sales and marketing.

Takes over from Mitchell Schlesinger

Sheller takes over from Mitchell Schlesinger of MJS Consultants, who Spadon thanked for his 'valued work during the initial phase of the Swan Hellenic start-up.'

Sheller brings more than 20 years of experience in the cruise and travel industry, serving most recently as SVP strategic sales at MSC Cruises USA. Earlier, she spent 18 years in the trade, as VP global cruise development for Tourico Holidays (Hotelbeds Group) and Online Vacation Center, holding several leadership roles across the marketing, sales, group and product development departments.

Dynamic professional

'Lori is a dynamic professional who’s proven exceptionally gifted at anticipating market trends and developing services that attract and inspire sophisticated modern cruise-goers,' Spadon said. 'At the heart of this, most importantly, is a truly caring trade and customer focus that makes her a perfect fit for the pioneering spirit and high service standards that have always distinguished Swan Hellenic.'

The first of three contracted Swan Hellenic vessels, SH Minerva, is scheduled to enter service in November.

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