Sponsored By

Lori Sheller to lead sales, marketing for Swan Hellenic in N. America

Lori Sheller, most recently with MSC Cruises USA, joined Swan Hellenic as VP sales and marketing, North America.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

August 26, 2021

1 Min Read
Credit: Seatrade Cruise News

She reports directly to Alfredo Spadon, SVP global sales and marketing.

Takes over from Mitchell Schlesinger

Sheller takes over from Mitchell Schlesinger of MJS Consultants, who Spadon thanked for his 'valued work during the initial phase of the Swan Hellenic start-up.'

Sheller brings more than 20 years of experience in the cruise and travel industry, serving most recently as SVP strategic sales at MSC Cruises USA. Earlier, she spent 18 years in the trade, as VP global cruise development for Tourico Holidays (Hotelbeds Group) and Online Vacation Center, holding several leadership roles across the marketing, sales, group and product development departments.

Dynamic professional

'Lori is a dynamic professional who’s proven exceptionally gifted at anticipating market trends and developing services that attract and inspire sophisticated modern cruise-goers,' Spadon said. 'At the heart of this, most importantly, is a truly caring trade and customer focus that makes her a perfect fit for the pioneering spirit and high service standards that have always distinguished Swan Hellenic.'

The first of three contracted Swan Hellenic vessels, SH Minerva, is scheduled to enter service in November.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like