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Michal Maguire moves up to VP marketing at AmaWaterwaysMichal Maguire moves up to VP marketing at AmaWaterways

AmaWaterways promoted Michal Maguire to VP marketing.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

July 14, 2023

1 Min Read
Credit: Seatrade Cruise News

She'll be responsible for strategic and tactical marketing, continuing to cultivate strong relationships with travel partners and develop a customized approach to guest communications and lead generation.

Maguire succeeds Janet Bava, former chief marketing officer, who became chief commercial officer at Windstar Cruises.

Led integrated marketing

Maguire previously led AmaWaterways' integrated marketing team. As senior director, she was responsible for the personalization and optimization of travel advisor and guest communications across all digital channels, including email, website, mobile app and social media.

'Michal has done a tremendous job over the past four years,' said Rudi Schreiner, co-founder and president of AmaWaterways, who credited her 'creativity, vision and expertise in multi-channel marketing.'

Booming sales

Schreiner continued: 'Our sales for 2023 and 2024 are booming and we are confident that under Michal’s leadership of the marketing team, we will continue to grow and diversify our markets, providing our valued travel advisor partners with the industry-leading marketing tools necessary to capture the growing demand for personalized vacation experiences.'

Read more about:

AmaWaterways

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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