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NCL increases APAC sales support as bookings grow

Following robust bookings growth in the region, Norwegian Cruise Line promoted Damian Borg to director of sales strategy and operations for Asia Pacific.

Helen Hutcheon, Australasia correspondent

April 8, 2024

1 Min Read
Credit: Seatrade Cruise News

The company also promoted Angela Middleton to director of field sales for Australia and New Zealand.

Borg was formerly director of sales AU/NZ and Middleton was senior manager sales AU/NZ.

Recruitment under way

The company is recruiting for a field sales person to be based in South Australia covering that state and Western Australia and a business development manager for New South Wales and the Australian Capital Territory.

With these additions the Australia-based sales organisation will have grown 40% since 2019.

Strong start to 2024

‘The first quarter of this year saw some of the strongest ever consumer demand for cruise and we are delighted with such a strong start to 2024, surpassing last year’s bookings during the same time period,’ VP and MD APAC Ben Angell said.

‘This is greatly attributed to our incredible team and strong trade partnerships capitalising on the rise in cruise demand and NCL’s extensive product offering around the world,’ Angell said.

‘With Damian and Angela now taking on expanded roles within the organisation, I am confident we will achieve continued success in meeting and exceeding the needs of trade partners and customers across Asia Pacific.’

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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