Paiko was senior director of marketing. In her new sales role, she'll oversee Cunard national account managers and provide support to the regional sales directors and field sales team. She also will be responsible for Cunard's North American public relations efforts.
As senior director of marketing Paiko worked closely with the sales team to support their efforts. She is a 25-year cruise industry veteran, having held various roles at Cunard and Princess Cruises. She has experience in customer service, market planning and direct marketing.
The VP sales role was formerly held by Steve Smotrys, who moved to Seabourn as VP global sales.
Previously manager of advertising and marketing, Knox in her new role will oversee all marketing efforts for North America including digital advertising, trade and consumer advertising, web, customer relationship management, direct mail and collateral. She joined the Cunard marketing team in 2005.
Expanding his role as director of pricing and demand for Cunard North America, Jeriel Lubaton adds management of the customer service team to his responsibilities. Lubaton oversees pricing and performance for Cunard North America and Asia. He also leads the revenue management team and handles global executive reporting and forecasting.
Cunard President Simon Palethorpe noted North America has been a cornerstone of Cunard's success throughout its history. 'We plan on growing this ever more, including through our return to sailing in Alaska,' he said, 'and these three appointments will further strengthen our presence in North American market.'