Patrizia Iantorno new VP global marketing at Swan HellenicPatrizia Iantorno new VP global marketing at Swan Hellenic

She succeeds Mario Bounas, who now becomes GM UK & Ireland for Swan Hellenic.

Integrated strategies

Iantorno is known for integrated strategies that blend traditional high-end brand and service approaches with data-based digital marketing innovations. Her experience includes two periods at MSC Cruises in senior marketing, digital and consumer relationship roles.

She also has senior-level experience in the general luxury travel segment and more widely, including at Nestle, Purina Petcare and the full-service advertising agency Now Available Africa, where she supported clients such as Unilever, the Bill & Melinda Gates Foundation and Nescafe as strategy director.

'Vision and technical rigor'

Spadon said Iantorno has 'the perfect mix of vision and technical rigor to consolidate and advance our market position as a unique brand, which Mario Bounas so ably helped establish.'

He thanked Bounas for his 'crucial contribution.'

'With Swan Hellenic’s fleet of three exceptional ships set to be fully operational across four continents in the coming months, trade and consumers alike can look forward to some truly exciting developments,' Iantorno said.