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Ritz-Carlton Yacht Collection hires senior director, MICE sales

Karen Shiers joined from Merlin Entertainments, one of the world’s largest attractions groups
Karen Shiers joined The Ritz-Carlton Yacht Collection as senior director of meetings, incentives, charters and events sales.

She's responsible for leading MICE sales strategy and management, reporting directly to Kristian Anderson, VP global sales.

Shiers brings more than a decade of experience in the hospitality industry at Merlin Entertainments, one of the world’s largest attractions groups.

There she held leadership roles in sales, marketing and revenue management for new openings of attractions and resorts, most recently serving as VP sales North America and, before that, head of sales and revenue management, Legoland California Resort.