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Robert Castro joins Scenic Group USA as senior marketing director

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Robert Castron brings a wealth of marketing experience and can-do positivity, said his boss, Maggie Carbonell
Robert Castro, who brings experience from Silversea Cruises, Royal Caribbean and Carnival Cruise Line, joined Scenic Group USA as senior director of marketing.

Scenic Group includes Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours and Evergreen Tours.

'As the growth of the Scenic Group USA market accelerates, so does the growth of our talented marketing team,' VP Marketing Maggie Carbonell said. 'Robert’s wealth of marketing experience and his can-do positivity makes him a perfect fit, along with his forward-thinking ideas.'

11-plus years in cruise marketing

Castro spent more than 11 years in cruise marketing starting with Carnival, then Royal Caribbean and, most recently, Silversea as senior director of marketing – Americas. He was a key player in the launch of Silver Muse in the Americas. Additionally, he led the Americas marketing services, campaign and media planning teams and their direct mail programs.

Most recently with Hard Rock

Outside the cruise business, Castro has experience from jobs at Research in Motion, HBO Latin America and, most recently, Hard Rock International’s cafe division.

'The opportunity to be back in the cruise industry with an innovative collective of brands and diverse product offerings is definitely exciting,' Castro said. 'To be able to connect with consumers and travel advisors in my new role and share the story of what Scenic and Emerald Cruises can accomplish for them is incredibly fulfilling, especially at such an inspirational time as the company launches new industry-leading ocean vessels.'

 

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