She assumes a role previously held by Rob Zeiger, who left in January. A VP, she reports to Donna Hrinak, SVP corporate affairs.
Wells Fargo, FIU, Public Relations Society of America
For the past nearly eight years, Fiske was with Wells Fargo in Miami as SVP and corporate communications leader. With more than 30 years of experience developing strategic communications initiatives nationally and internationally including crisis communications and issues management, she previously headed the master's program in global strategic communications at Florida International University and served as chair and CEO of the Public Relations Society of America based in New York.
'Ro's strong communications experience, along with her core values and leadership style, make her uniquely suited to step into this role,' Hrinak said.
For her part, Fiske looks foward to 'telling our story worldwide and to demonstrate our commitment to operate as a financially, environmentally, and socially accountable business.'
Agency work and awards
She has worked in public relations agencies including Communiqué Group/Rise Strategies, Ketchum and JGR & Associates (a Hill & Knowlton affiliate) leading initiatives with a number of multinational brands including Charles Schwab, American Airlines, Anheuser-Busch Companies, Visa USA and MTV Networks. In 2019, Fiske was honored with ColorComm's Circle Award as one of the top diverse women leaders in communications and in 2014 PRWeek named her a 'Diversity Champion.'
Teams she has led throughout her career won four Silver Anvils — the Oscars of the PR industry — among other internationally recognized honors in advertising and public relations.
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