Saga Cruises’ commercial director to replace Dover port’s Sonia Limbrick

Wright will take up the role from October as Limbrick gradually steps back after eight years at the port. 

Christian Pryce, the port’s CCO, said, ‘I am proud of how far Dover has come…Our cruise business is back to pre-COVID levels, and this is all testament to the incredible work of Sonia and the team, who I’m delighted will continue to be integral to cruise in Dover, with a focus on attracting even more guests and lines to our home.’ 

Peter Wright 

Wright brings over 20 years’ experience within the cruise and wider travel sector. Pryce explained, ‘Following an extensive recruitment process, Peter emerged as the standout candidate among a pool of exceptional contenders. His achievements at Saga and track record in successfully leading major growth projects stood out in the selection process. We’re thrilled that Peter will be joining us to help take the business to the next level as we deliver the expansion of our terminals, berths and continue to develop Dover and the Garden of England as a world class destination.’ 

He went on to say that Wright ‘will be empowered by the amazing foundation that Sonia has already built to bring in some new ideas to make Dover the best cruising destination in the British Isles.’