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Sarina Bratton’s longtime publicist Michael Corbett stands down

Sarina Bratton hosted a tribute lunch in Sydney for publicist Michael Corbett, who has worked with her since she left Cunard as VP and GM Asia Pacific to start Norwegian Capricorn Line.

Helen Hutcheon, Australasia correspondent

June 16, 2021

1 Min Read
CRUISE Sarina Bratton Michael Corbett
Sarina Bratton with Michael Corbett, who has worked with her for around 24 yearsPHOTO: HELEN HUTCHEON

Corbett, who had a previous career in the international airline advertising world, hand-picked the media guests at Wednesday's lunch, held on the water’s edge at the Royal Sydney Yacht Squadron in Kirribilli on a glorious autumn day.

Norwegian Star start-up

Norwegian Capricorn Line operated the former Norwegian Star out of Sydney from December 1998 until October 2000 when Star Cruises pulled the ship from Australia and Bratton's joint venture with Norwegian Cruise Line closed.

Orion Expedition Cruises

Corbett was on hand again at the Australian National Maritime Museum in Sydney on May 3, 2004, for the launch of Orion Expedition Cruises.

As public relations manager, he was responsible for the start-up publicity and maintained a close working relationship with key trade and consumer journalists until Lindblad Expeditions bought Orion Expedition Cruises in 2013.

 Establishing Ponant 

After a brief stint as public relations manager for Lindblad, Corbett again joined Bratton, Ponant’s Asia Pacific chairman, in November 2014.

As public relations manager Australasia, he has spent the past seven years helping to establish Ponant in the region.

Bratton said Corbett will help with major projects in the future.

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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