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Silversea appoints strategic business development director for Asia Pacific

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Cassandra Kerr is the newest member of Silversea’s Asia Pacific team
Cassandra Kerr has taken up the new role of strategic business development director APAC for Silversea Cruises.

Kerr was responsible for growing the MICE market for the InterContinental Hotels Group and increased the premium cabins revenue when she was regional manager Australasia for Qatar Airways.

She spearheaded Virgin Atlantic’s global corporate business and was most recently senior manager market and industry development at Sydney Airport.

Trade partner opportunities

‘I am thrilled to join Silversea at this time of expansion, in a role that will target strategic opportunities with trade partners as well as broader partnerships across the industry,’ she said.

She said she looks forward to working closely with Silversea’s Asia Pacific team.