Muckermann will oversee all aspects of guest relations, sales and marketing, revenue management functions, strategic communications and brand recognition. Her strategic duties will also encompass initiatives to enhance the customer experience.
'Barbara’s unparalleled experience and extensive knowledge of the luxury travel industry, paired with her intimate understanding of guests’ and travel advisors’ needs, make her the perfect leader to drive the profitable growth of Silversea Cruises globally,' said Jason Liberty, EVP and CFO, Royal Caribbean Group.
'Barbara has a proven track record of success and is deeply respected across the industry. Her expertise will prove pivotal in strengthening Silversea’s presence on the global stage as the recognized leader in ultra-luxury and expedition travel,' Silversea President and CEO Roberto Martinoli added.
Spearheaded numerous initiatives
Muckermann joined Silversea in October 2001, then returned in 2016 after stints with multiple luxury and cruise brands from 2005. She was at the forefront of Silversea’s brand evolution, helping to establish its expedition product and spearheading numerous marketing campaigns and strategic partnerships, including the line's ongoing collaboration with the noted photographer Steve McCurry. She pioneered such product innovations as the Sea and Land Taste (S.A.L.T.) immersive culinary program, among others.
'This is an exciting year of opportunity for the company,' Muckermann said, 'and Silversea is uniquely positioned within the industry’s return to service to capture growth in the global market, placing our guests at the center of the luxury experience.'