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Tauck promotes Jeremy Palmer to chief operating officer

Jeremy Palmer is 'looking forward to helping Tauck emerge as a stronger, smarter company' while 'delivering life-changing travel experiences'
Tauck promoted 14-year company veteran Jeremy Palmer to chief operating officer.

Since 2007, Palmer has served in a variety of operational and planning roles, most recently as SVP overseeing the company’s worldwide operations, brand management and Tauck Director management departments, as well as strategic planning and new business initiatives. Palmer has also been a member of the company’s executive team since 2015.

'Excelled in every responsibility'

'Jeremy has excelled in every responsibility he has taken on at Tauck, and has been a great partner to me, Jennifer (Tauck President Jennifer Tombaugh) and other members of our senior leadership team for well over a decade,' CEO Dan Mahar said.

Among other accomplishments, Palmer has helped the company achieve its highest guest satisfaction scores and guest retention rates in Tauck’s history, Mahar added, while accelerating its go-to-market efforts that allow earlier bookings to better serve guests and travel advisor partners.

River cruise excursion choices and expanded small ship ocean cruises

Palmer was also instrumental in the development of small-group land tour departures, the addition of shore excursion choices for European river cruises and the expansion of small ship ocean cruising.

Additionally, under Palmer’s guidance of the marketing team, Tauck improved the consistency and voice of its brand message, and expanded its digital content platforms leading to deeper customer engagement and stronger retention and conversion rates.

Mahar also had high praise for Palmer’s leadership in helping Tauck successfully restart its global operations this year after the COVID-19 shutdown.

Record 2022 bookings

The company reported record-level preseason bookings for 2022.

'We’re already well along on our recovery,' Palmer said, 'and I’m looking forward to helping Tauck emerge as a stronger, smarter company — one that’s even better at serving our guests and travel advisor partners while fulfilling our essential purpose of delivering life-changing travel experiences.'

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