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Toronto base for new Aurora Expeditions CMO Greg Cormier

Aurora Expeditions appointed Greg Cormier as chief marketing officer, replacing Hayley Peacock-Gower who left the company in May.

Helen Hutcheon, Australasia correspondent

September 9, 2024

1 Min Read
Greg Cormier, who replaced Hayley Peacock-Gower, will transfer to TorontoPHOTO: AURORA EXPEDITIONS

At a Glance

  • Joins from G Adventures
  • Third ship coming in 2025

Cormier, formerly G Adventures’ VP of digital marketing and e-commerce, will be based in Toronto.

Global growth

He will be responsible for driving global growth for the brand, particularly in North America.

‘I am thrilled to have joined Aurora Expeditions at this pivotal moment for the brand,’ he said.

‘With two modern, small expedition ships and a third launching in 2025, I’m excited to build on the incredible work that has already been done and lead the team into this next chapter of global growth and expansion.’

As reported here, the company recently released its ‘Arctic and Beyond’ 2026 season, with Small Ship Cruises to the Mediterranean, Atlantic Coast and Asia.

Read more about:

Aurora ExpeditionsCanada

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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