Based in Toronto, she will be responsible for driving Virtuoso’s business development to increase its footprint within Canada through strategic partnerships focused on expanding travel agency members and preferred travel providers, while elevating the group’s brand awareness and preference among affluent consumers.
Deep market knowledge
O’Leary brings deep market knowledge and extensive industry experience to her new role, including more than five years at CWT, a Virtuoso member agency, as senior director of marketing and strategic partnerships, North America.
'During my time at CWT, I managed the Virtuoso relationship and it allowed me to get to know the organization from the agency perspective,' O’Leary said. 'I’m very happy to be back in the Virtuoso family and look forward to working with their dedicated team of professionals to further expand their presence and partnerships within Canada.'
Previously, O’Leary also held senior-level positions at Ensemble Travel Group, CIBC Insurance and American Express, where she was recognized for building strong partner and stakeholder relationships and cultivating high-performing teams.
Latest regional GM hire
This represents the latest in strategic global hires for Virtuoso, which earlier this year announced new general manager roles in other regions, including Latin America and the Caribbean as well as Europe, Middle East and Africa.
'Positioning Virtuoso leaders in each of our markets will play a critical part in our drive to pandemic recovery and beyond,' said Michael Londregan, SVP global operations. 'Úna will bring to our team vast distribution expertise along with in-depth knowledge of the Canadian market, an important region for Virtuoso, and one of the most prolific traveling nations in the world.'