She'll focus on developing strategic product and brand marketing plans; shaping campaigns for Virtuoso’s numerous products, including travel inspiration site Virtuoso Wanderlist, Best of the Best hotels and resorts; events, professional development and more.
Previously with Windstar and Holland America Line
Wressell brings more than 25 years of travel industry experience, including a previous six-year run with Virtuoso. Most recently she served as VP marketing and public relations for Windstar Cruises, where she boosted the brand through creative and strategic campaigns while also managing corporate communications and public relations.
Wressell served in a similar capacity as VP marketing communications at Holland America Line for 13 years.
In her original stint with Virtuoso, from 1999-2005, she was instrumental in growing the organization’s direct marketing and creative services divisions, while also helping to launch new initiations like Virtuoso’s Travel Clubs program.
'Creative and strategic thinker who gets things done'
'Mary Beth brings a wealth of experience to the Virtuoso network and we couldn’t be more pleased to be welcoming her back at this time of pivotal transformation and growth,' said her new boss, Helen McCabe-Young, SVP marketing.
Calling Wressell a 'creative and strategic thinker who gets things done,' McCabe-Young added that Virtuoso is 'on the move and I know Mary Beth will help us accelerate our plans to exceed expectations for the network. Her valuable travel industry experience and perspective from the travel partner point of view is a recipe for success as we look to put the consumer’s wants and needs at the center of our marketing and product offerings.'