Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Ambassador and armed forces charity agree three-year partnership

L-R: Gordon Nardini, CMO, Ambassador Cruise Line; Joy Petley, corporate account manager, Help for Heroes; Alice Dewsnap, head of corporate partnerships, Help for Heroes; Jamie Hull, Help for Heroes charity ambassador; and Christian Verhounig, CEO, Ambassador Cruise Line
Ambassador Cruise Line announced a three-year partnership agreement with Help for Heroes – the UK’s leading Armed Forces and veterans charity. 

Help for Heroes supports members of the British Armed Forces community with their physical and mental health, as well as their financial, social and welfare needs. As part of the agreement, the line will raise funds for Help for Heroes, provide exclusive access to its veterans and host a series of on board activities including talks and competitions that will promote the goals and ambitions of the charity.

‘As a company, we are proud to partner with Help for Heroes, which is close to the hearts of many people,’ remarked Christian Verhounig, CEO at Ambassador Cruise Line. ‘The Ambassador family, ship and shoreside, guests and crew, are known for their passion in making connections through exploration and promoting physical and mental wellbeing, making our partnership over the next three years a natural fit.' 

He continued, ‘Both Ambassador and Help for Heroes share the same values, and we’re thrilled to be working together with the charity to help raise awareness of their ongoing work to support these incredible veterans who have given so much through their service.'

D-Day cruise

June 6 marks the 80th anniversary of the Normandy landings of World War Two. To mark the occasion, both Ambassador cruise ships - Ambition and Ambience – will sail in tandem to the Normandy coast as part of two special D-Day anniversary cruises. They will anchor off the five beaches of Normandy that troops landed on 80 years ago with Help for Heroes taking part in each ship’s journey. They will be raising their flag to commemorate the partnership and will also be providing special guests to participate in various commemorative events on board. 

Ambition will depart from Bristol Royal Portbury on June 2 for the six-night ‘D-Day Anniversary Voyage’ while Ambience sets off from London Tilbury on June 4 for the 13-night ‘Round Britain D-Day Anniversary Voyage.’

James Needham, CEO of Help for Heroes, said, ‘We’re incredibly excited to start this voyage with Ambassador Cruise Line who share in our dedication to help the Armed Forces Community. We know that some of our veterans will have to deal with feelings of loneliness and isolation and these inclusive cruises provide access to a world of amazing sights that can be experienced in the company of friends and families.’