During the first week of opening the new itineraries for sale, Azamara chalked up three times more bookings for its new voyages compared to last year’s deployment announcement of 2021 and winter/spring 2022 itineraries.
'Despite current global challenges, we are pleased to see that travel partners and cruisers have a strong interest in our new voyages,' Azamara COO Carol Cabezas said. 'We value our resilient trade partners and loyal guests, as they are driving this performance. This demonstrates that they want to sail with Azamara again as soon as it is safe to do so.'
Double Upgrade + Double Points
The strong demand also follows what the line called a 'very successful' launch of its 'Double Upgrade + Double Points' promotion. Compared to the same time frame prior, bookings increased 55% following this promotion.
Azamara said travelers continue to show a big interest in the line's country-intensive voyages, with three of the four most popular destination-intensive itineraries in Northern Europe. Additionally, the top five voyages include British Open itineraries, which are proving to be most popular for 2022, followed by the Suez Canal Europe to Asia, Dubai World Cup, Scotland Intensive and Suez Canal Asia to Europe itineraries.