Sponsored By

Caen-Ouistreham port, Normandy partners with B&A Europe to develop cruise facilities

The port of Caen-Ouistreham and the destination Caen la Mer, Normandy hired port and destination development firm Bermello Ajamil & Partners Europe (B&A Europe) to assist with two projects: developing new cruise facilities at Nouveau Bassin and executing a study to evaluate further potential of the Nouveau Bassin area for cruise lines.

Holly Payne, Editor Video Production and Deputy Editor

June 8, 2022

2 Min Read
Credit: Seatrade Cruise News

The Nouveau Bassin allows for cruise ships up to 145mtr long and 24mtr wide, with passengers able to reach Caen’s historic and commercial centre in less than 15 minutes.

‘After launching the promotion of our niche destination in the heart of Normandy, and developing dedicated services for cruise lines and their guests, 2022 is our record year in terms of number of calls,’ explained Morgan Pravos, cruise promotion manager, Caen-Ouistreham Normandy Cruise.

‘We are now looking forward to working with Luis de Carvalho [CEO of B&A Europe] and the BA team to analyse our potential for the future, to take the next step in developing cruise activity and approaching the optimum experience for our guests.’

Cruise facilities

The first project involves developing new and efficient cruise facilities at Nouveau Bassin, located in the city centre of Caen, which will be integrated into the master plan for the entire area of Caen Presqu’île being planned by Dutch architect firm MVRDV.

Study

A cruise market study to evaluate the potential of this Nouveau Bassin area – the location of a possible new quay receiving cruise calls at Ouistreham seafront – comprises the second project. The evaluation will seek to determine what the region of Caen can sustainably do to improve the experiences of cruise passengers and cruise lines.

Destination

Caen-Ouistreham is the closest port to explore sites and beaches connected with the D-day landing such as the cliffs of Pointe du Hoc, the beaches from Sword to Omaha and Utah Beach or the American cemetery in Colleville/Mer. It is also home to the villages of Pays d'Auge, their castles and cider and calvados distilleries.

The region’s medieval history is linked to William the Conqueror, the Duke of Normandy and King of England. Cruise passengers can visit sites that tell the story of the Bayeux Tapestry, as well as Caen Castle and two abbeys.

Read more about:

France

About the Author

Holly Payne

Editor Video Production and Deputy Editor

Holly is Deputy Editor, Seatrade Cruise Review & Seatrade Cruise News and has experience managing a range of highly successful international business and consumer titles. With a flair for video reporting and a history of overseas work documenting people and places of diverse cultures, Holly brings a variety of skills to the Seatrade Cruise portfolio.

Holly’s academic credentials include oral and written Arabic language skills (intermediate-advanced), an MA Multimedia Journalism with NCTJ accreditation, and a BA (Hons) Degree in Classical and Archaeological Studies with English and American Literature.

 

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like