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Carnival Cruise Line campaign touts Half Moon Cay

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The campaign will launch across digital, social, CRM and trade channels, including the GoCCL.com travel advisor site
With ships expected to offer short Bahamas jaunts when US sailings resume, Carnival Cruise Line is promoting Half Moon Cay in a digital marketing campaign.

Half Moon Cay offers unspoiled beaches, ample facilities and fun-in-the-sun activities.

'Smile at Half Moon Cay'

The new 'Smile at Half Moon Cay' campaign employs a shot of the lush, crescent-shaped island to form a 'smile' with images of travelers relaxing in a 700-acre aquamarine lagoon. Taglines include 'Smile and Cheers to the Sunset' and 'Smile with Your Toes in the Sand.'

350 calls over the next two years

With more than 350 calls from eight US homeports scheduled over the next two years, Half Moon Cay is one of Carnival's most visited destinations and consistently earns some of the highest ratings from passengers. Excursions and amenities include biking, kayaking, organized stingray encounters and cabana and luxury villa rentals.

Food and beverage offerings are available in the Tropics Restaurant, the Lobster Shack and 'Wish I Could Stay Here Forever' bar.

The campaign will launch across digital, social, CRM and trade channels, including the line’s travel advisor site, GoCCL.com.

Future development will have a pier

Half Moon Cay was built for sister brand Holland America Line, which also uses it. According to a deal Carnival Corp. & plc signed with the Bahamas in 2019, the Carnival brand is scheduled to get its own development on Half Moon Cay, which includes a pier. Currently, ships tender to the island.

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