Fred. Olsen partnering with TUI Musement

TUI Musement encourages independent exploration so passengers can discover ports of call at their own pace. They can purchase tickets for thousands of attractions such as the Chocolate Museum in Cologne or a pass for the seven most famous archaeological sites in Athens. 

Activities include hiring a bike in Amsterdam, hop-on, hop-off buses in various cities and learning how to make tiramisu in Italy.

‘Positively disrupt’ the industry

Nishank Gopalkrishnan, CCO, TUI Musement said the ‘innovative’ collaboration ‘will positively disrupt the cruise industry.’ 

Fred. Olsen Cruise Lines’ itinerary product and destination experience manager, Stephanie Farrow, explained, ‘...While many of our guests love going on our organised shore tours, there are several who prefer the opportunity to head ashore and explore independently.

‘At the same time, these guests may like to experience some of the attractions or museums available in various destinations.

‘TUI Musement can help our guests not wanting to take part in an organised excursion, make the most of their time in port…’ 

Integrated with Fred. Olsen touchpoints

TUI Musement is providing a platform integrated with the existing Fred. Olsen digital touchpoints and infrastructure to allow a seamless experience for passengers. The platform is populated with thousands of excursions, activities and attraction tickets that can be instantly booked online and cover all of Fred. Olsen’s ports of call.

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Passengers can book experiences via their MyCruises account by visiting the Independent Exploration section under Destination Experiences or online with 24-hours’ notice.

Between September and December, Bolette, Borealis and Balmoral will visit a variety of destinations including the lesser-known islands of the Azores, the Norwegian Fjords, Iceland and the Adriatic coast.