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Jeddah Historic District, Cruise Saudi team on sustainability strategies

Jeddah Historic District Program's Abdulaziz bin Ibrahim Al-Issa and Cruise Saudi's Lars Clasen ink an MOU to cooperate on preserving the area's distinctive cultural identity while accommodating more visitors and stimulating economic growth
Jeddah Historic District Program and Cruise Saudi plan to cooperate on how to handle more international cruise visitors while preserving historic sites and benefiting the community.

Central to the goals of both Jeddah Historic District Program and Cruise Saudi is preserving the area's distinctive cultural identity and historical landmarks while stimulating economic growth. 

A memorandum of understanding was signed with elements such as encouraging local entrepreneurship and investment, drawing on the private sector's innovative capacities to enhance the visitor experience. This proactive involvement aims to boost job creation, foster small businesses and promote sustainable economic activities that benefit the community.

District regeneration

'Our strategic partnership with Cruise Saudi is not only to drive economic growth but also to actively engage in the regeneration of the district,' said Abdulaziz bin Ibrahim Al-Issa, director general of Jeddah Historic District Program.

'We are committed to protecting both the tangible and intangible heritage that earned the district its UNESCO status, recognizing its profound cultural impact. This partnership is pivotal in the strategic regeneration and sustainability of the district,' he continued. 'With this alliance, we are dedicated to presenting Cruise Saudi tourists with an experience that inspires the visitors with the district's enriched heritage.'

Shared vision

Cruise Saudio CEO Lars Clasen said Jeddah’s Historic District is one of the popular shore excursion destinations, and 'we continue to witness just how much international passengers enjoy exploring its unique historic sites through the tours and experiences we offer.'

The MOU 'represents our shared vision ... paving the way for collaborative efforts to draw even more visitors to this enchanting destination while protecting its heritage and authenticity.'