The federal government, though the Atlantic Canada Opportunities Agency, is providing a non-repayable contribution of $1.295m, while the government of New Brunswick is kicking in $450,000.
Adjacent to Saint John's primary cruise terminal
The permanent container village, consisting of customized containers for local businesses, retail and hospitality vendors, as well as a stage, lounge and plaza, will create new tourism experiences and business opportunities along Water Street, adjacent to Saint John's primary cruise terminal.
'The development will provide engaging retail opportunities, outdoor performance areas and community-oriented spaces that both elevate and complement the great existing attractions in our uptown core as well as those currently in development in our port city,' said Capt. Chris Hall, interim CEO, Port Saint John.
Programming starts in the spring
Beginning next spring, AREA 506, which has arranged waterfront concerts at Port Saint John since 2016, will schedule a full season of live entertainment, drinks and retail. This will elevate the experience for cruise passengers and create a new destination for local residents and regional tourism, said Ray Greenwood, founder and chairperson, AREA 506.