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Ports & Destinations

Seatrade Cruise Talks: Cruise Development for Destinations: Getting Into the Business Model Mindset

Join Shannon McKee, President, Access Cruise, Inc. & Co-Founder, Zielia and Ioannis Bras, Project Leader and Cruise Destination Developer, CEO Five Senses Consulting & Development in a four-part series giving the essential low-down on how destinations can make it in the world of cruise.

November 5, 2020

In episode three, hear from guest speaker Arnaldo Zanonato, Senior Director, Destination Management Turnaround Operations & Events at Silversea Cruises, as he discusses some of the destinations that stand out to him. Find out what these destinations have done to innovate, and most importantly, go above and beyond for their guests.

Discussion points include:
- Building the right kind of online presence
- Worldwide exhibitions and how to make the most of them
- Building a business model for Cruise Development
- Creating your local Myth
- The importance of the Port Experience

Tune in to learn how to make your destination cruise ready and make a great impression. Make sure to watch episodes 1 and 2 in our archive, and look out for the final episode coming soon!

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