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Seatrade Cruise Awards Winners Announced

Hamburg, Germany, 11 September 2019 – Rudi Schreiner, President/Co-Owner of AmaWaterways and Robin Shaw, CEO of Saga Travel were amongst the winners of the Seatrade Cruise Awards 2019 announced this evening as part of the CLIA Germany Gala Dinner on the occasion of Seatrade Europe 2019.

The awards were presented by Mary Bond, Group Director, Seatrade Cruise, alongside Ingo Soerensen, Area VP, Global Cruise Sales, Oracle Hospitality and Ian Richardson – CEO & Co-founder, TheICEWay - Principal Sponsors of the Seatrade Cruise Awards.

According to Bond, the awards, once again, received a record number of entries, reflecting the high standards within the industry as well as the global reach of the renowned award scheme.

Now in the 13th edition, the Seatrade Cruise Awards celebrates the best of international cruise industry success, ambition and innovation. For 2019, seven industry awards were supported by two personality awards, including: Seatrade Outstanding Contribution Award and Seatrade Cruise Personality of the Year, which was again sponsored by V Ships Leisure.

Following the announcement of the industry awards, Mary Bond presented the two Personality Awards. First to be called to the stage was the winner of the Outstanding Contribution Award – Rudi Schreiner, President/Co-Owner of AmaWaterways. 

Speaking about Schreiner and his long career, Bond said: “Known for innovating and being a trend setter in the river cruise sector, AmaWaterways started from a single vessel in 2003, and now boasts a fleet of 23. Heading up a family-run business along with his wife, Kristin Karst, their strategy is based on creating a product that they would enjoy themselves. This multi-talented person is also an architect who creates the General Arrangements and cabin designs of all newbuilds.”

Next to be welcomed on stage was, Robin Shaw, CEO of Saga Travel, to much applause as he was named Seatrade Cruise Personality of the Year 2018, sponsored by V. Ships Leisure.

Per Bjornsen, Director of V.Ships Leisure told the audience: “Tonight’s winner has lead a dedicated team who have quietly transformed their fleet and in doing so their company. Setting out with three classic vessels, they won board support for the company’s first ever newbuild program and secured slots at one of the most prestigious European yards. This year, 2019, marks their vision becoming a reality as they welcomed the first of their two new boutique cruise ships into their fleet. The significance of what has been described by their group CEO as the ‘rebirth’ of their entire group cannot be understated as they have successfully built an enviable reputation in the British cruise market whilst preparing for the future with a brand new fleet. Throughout this time, their now CEO of Travel has consistently driven their strategy with an unwavering clarity and focus.”

The industry award winners, chosen by a panel of industry experts, were announced as:

  • Destination of the Year – Cruise Baltic
  • Supplier of the Year – DeCurtis Corporation – Online Booking Platform
  • Marine Interior Design of the Year  – SMC Design for Saga Cruises’ Spirit of Discovery
  • Port of the Year – Zadar Cruise Port, Croatia
  • Environmental Initiative Award, sponsored by MedCruise – Hullwiper Ltd – Remotely Operated Underwater Vehicle
  • Marketing Initiative of the Year, sponsored by Cruise Baltic – Caribbean Village – Cruise Marketing Platform
  • Innovative Shorex of the Year Award – Abercrombie & Kent (Akorn) – Incubating Vidigital Entepreneurs, Rio de Janeiro, Brazil

Bond added: “We would like to extend our gratitude to our principal sponsors, Oracle Hospitality and TheICEWay and to individual awards sponsors Cruise Baltic, MedCruise and V Ships Leisure Ltd and to thank all Finalists who have been honoured here tonight.


Contact – Victoria Stokes, Marketing Manager – Seatrade Cruise Portfolio, EMEA

Email: [email protected]

Tel: +44 (0)1206 201517

For more information please go to

Notes to the editors:

About Seatrade Cruise Awards

Seatrade Cruise Awards is the premier award programme for the cruise industry. Established in 2006, Seatrade Cruise Awards invites entrants from every corner of the industry to put their success story on the map. Part of the social programme for both Seatrade Europe and Seatrade Cruise Med, Seatrade Cruise Awards has become more than just an award scheme. It's a benchmark that continues to push the boundaries of the cruise industry and dares it go beyond what has been achieved before. It's a facilitator for innovation and provides a platform to identify new opportunities for industry development.

The Seatrade Cruise Awards will be presented at Seatrade Europe in Hamburg, Germany on Wednesday 11 September 2019.

For full details about the Seatrade Cruise Awards, visit

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