Carnival Cruise Line scores multi-year New York Jets partnership

The partnership gives Carnival an opportunity to expand its brand presence in the bustling New York market, a key homeport for the line. This market holds particular significance since Carnival Venezia homeports at the Manhattan Cruise Terminal, offering 'Carnival Fun Italian Style.'

'At Carnival, we create memorable vacation experiences filled with fun for our guests, and we see the excitement from football fans firsthand when their favorite sport is part of that fun – from our "sailgate" parties to our special big game screenings at our Carnival Seaside Theater,' said Amy Martin Ziegenfuss, chief marketing officer, Carnival. 'This new partnership is a perfect way to create new opportunities to fuel that enthusiasm ...'

Stadium signage and cruise sweepstakes

New York Jets fans can expect to see eye-catching Carnival stadium signage, a strategic presence in the digital and social realms through advertising on the Jets' official website and the Jets Fan Network, and more.

The partnership will also feature a sweepstakes set to launch later this season with the chance to win a Carnival cruise.