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New luxury brands and Cabinet of Curiosities among retail on Queen Anne

Rendering of Queen Anne’s Experience Lounge
Opulent brands and a Cabinet of Curiosities concept will contribute to the elevated retail experience prepared for Queen Anne launching in May. 

A unique collection of 115 household brands will have a presence on board, from luxury watchmakers Bremont to the beauty division of French fashion house, Chanel. 27 of these brands also represent first-time partnerships for Cunard – including Hugo Boss, Raishma, Chapel Down, Whittard, and 886 Royal Mint. 

A curated selection of Walpole brands will also be found on board; Cunard became a member of the Walpole organisation in 2019 - the official sector body for UK luxury.

Cabinet of Curiosities and Experience Lounge 

From light-filled boutiques with sea views housing covetable jewellery, clothing, accessories, and gifts to curated collections of pre-loved accessories from designer names for a sample of sustainable indulgence –  Queen Anne will encompass several feature spaces designed to bring products to life in up-close experiences.

The Grand Lobby Boutiques is where passengers will find the first ever Garrard (the first official crown jeweller in the UK) fine jewellery boutique at sea, as well as Queen Anne’s Cabinet of Curiosities, and Experience Lounge.  

The Cabinet of Curiosities is a new concept featuring 38 display cases showcasing carefully chosen treasures from a variety of luxury brands that will celebrate the style and intrigue of travel. This immersive, one-of-a-kind rotunda gallery will reveal a 360-degree display of collectables, jewellery, fashion, and art from Cunard’s partner brands – such as Chanel and Bremont – that are available to buy, alongside never before seen treasures from the line’s archives. 

Queen Anne Cabinet of Curiosities.jpg

Cabinet of Curiosities

Katie McAlister, president of Cunard, said, ‘Luxury ocean travel is all about escapism and being immersed in a world full of unique and enriching experiences. It’s a philosophy we are passionate about bringing to life with our new ship Queen Anne, which is why we are all so excited about her elevated retail offering. 

‘Nowhere else will travellers be able to find such a beautifully curated collection of luxury brands at sea, or learn about heritage brands in such an engaging way as with Queen Anne’s Cabinet of Curiosities.’

The Experience Lounge consists of a space where retail intertwines with food and drink, allowing the ship to enhance activations and events in style.

Designed by Sybille de Margerie

The ship’s redefined retail spaces, designed by Sybille de Margerie, will feature meandering pathways to inspire exploration and intrigue, allowing passengers to intuitively weave through areas, with seamless connections leading shoppers from one category to another.

Shopping host 

To further enhance the guest experience, the ship will comprise a dedicated Shopping Host, the only role of its kind in the Cunard fleet. This personal shopping concierge will have an extensive knowledge of the available assortment, as well as brands’ stories to offer passengers an enriching retail experience.

Furthermore, a personalisation desk will be available for passengers who wish to add a personal touch to purchases through engraving, embossing, and more.