Starboard partners with TUI for Mein Schiff 7 retail

The Methanol-ready vessel – launched this year – has a retail space of 5,629 sq. ft. over two decks and features curated brands and products with a focus on sustainability, as well as items inspired by destinations visited during the ship’s maiden season in Northern Europe. 

‘Starboard's new alliance with TUI Cruises represents a significant step in our global growth…’ said Lisa Bauer, Starboard's president and CEO. ‘This new venture positions us to continue demonstrating our expertise in delivering exceptional curated retail experiences, uniquely tailored to the German cruise market.’ 

German audience 

Showcasing both global and German brands, the Neuer Wall shops sell beauty, fine jewelry, watches and destination-inspired products, plus Mein Schiff branded collections and fashion apparel, and accessories for her, him, and children. 

German-based Lamy Writing Instruments and first-at-sea brand Junghans watches feature. 

In addition to an extensive collection of Italian handbags, the Mein Stil boutique includes women’s apparel and accessories from globally recognized brand Karl Lagerfeld.  Danish jewelry brand Pandora offers designed pieces and hand-finished charms. When it comes to beauty, Starboard has introduced a TUI Cruises first, AI-driven SkInsight augmented reality skin analysis technology. Passengers step up to a mirror and see a personalized analysis of their skin with individually recommended products for their particular skin type and care.

‘Mein Schiff 7 is the seventh addition to the Mein Schiff fleet, incorporating new features based on our guests' feedback and it was important for our retail offerings to reflect these enhancements,’ said Carolin Bauer, head of on board commerce. ‘We are thrilled to partner with Starboard as our official onboard retail partner and introduce our guests to high-quality, specially curated products, elevating their overall cruise journey.’ 

Sustainability 

Innovative and low impact onboard retail practices have been implemented, such as the elimination of plastic bags and the introduction of product assortments from environmentally friendly brands.

Sustainable brand offerings include lab-grown diamonds from Engrace Diamonds, certified pre-owned Rolex watches, and vintage selections of luxury accessories and designer handbags curated by What Goes Around Comes Around. 

Eco-conscious labels such as Rituals Cosmetics, a certified B Corporation Dutch brand dedicated to sustainable and personal wellbeing in the beauty industry, feature. 

Baltic season

There are destination-inspired, locally sourced, and artisanal products: the Baltic season destination shop is a key pillar of the retail experience, offering an assortment of curated items spanning multiple categories including food, apparel, fashion accessories, jewelry, books, drinkware and souvenirs for adults and kids. 

Scandinavian brand Sandqvist produces bags made of recycled and ethically sourced materials, while Norlender, established in 1927, collaborates with skilled spinners in Norway and Europe to create sweaters and accessories made of Norwegian wool.

Baltic Amber offers a variety of amber based jewelry set in .925 sterling silver, with various colors and textures available. 

Artisanal Omnom Chocolates, a premium bean-to-bar chocolate hand-produced in Iceland in small batches, uses the highest quality ingredients, individually sourced with care. 

Mein Schiff 7

Mein Schiff 7 will sail between Kiel and Norway this summer. In mid-August, the vessel will transition to operating Baltic Sea cruises from and to Warnemünde. In winter, the ship will spend the majority of the season in the Canary Islands, with cruises starting and finishing in Las Palmas, Gran Canaria, Spain.