Trio of Princess ships to get stand-alone Effy Jewelry stores

In addition, Effy will create a limited edition, exclusive on-board collection commemorating Princess Cruises’ 50th anniversary.

'Effy has caught the eye of our discerning guests and ranks as the top-selling fine jewelry brand on our ships,' according to Marsha St. Hilaire, vp in-house retail services for Princess.

'I am very pleased to be showcasing my latest designs on board Princess Cruises,' said Effy Hematian, founder and owner of Effy Jewelry.

A family-owned business based in New York City for more than 35 years, Effy Jewelry is known for vibrant-colored gemstones and creating bold looks as seen on celebrities like Jennifer Lopez, Taylor Swift, Zoe Saldana and Miranda Kerr.

The company has more than 1,800 distribution points around the globe including Macy’s, Lord and Taylor and ShopHQ, as well as a chain of Effy Jewelry boutiques in the Caribbean and Alaska.