The first ship, called Sun Princess, was revealed Thursday evening.
Light and transparent, with natural finishes and textures
In addition to designing several iconic key areas onboard, TDoS have also led the development of the design identity of the new platform.
According to TDoS, this is 'light and transparent, with authentic and natural finishes and textures, and with a fresh touch of a relaxing coastal lifestyle. The smooth, clean lines and design aesthetics have also been inspired by the Seawitch icon as popularized in the original "Love Boat" TV series.'
'Creative and innovative collaboration'
'We’ve had an extremely creative and innovative collaboration period, working closely together with Princess Cruises and the Holland America Group to define what the Princess brand stands for today, and how it will develop over a 15- to 20-year period,' said Fredrik Johansson, partner & executive director, TDos.
'It’s a wider scope than designing the ship’s interiors, which is great in itself. It’s about helping to develop a very well-establised and strong brand into something that stays prosperous and relevant far into the future. It’s incredibly inspiring, and a fantastic vote of confidence from one of the biggest players in our industry.'
Sun Princess is scheduled for delivery by Fincantieri's Monfalcone shipyard in early 2024, followed by a sister ship in spring 2025.
Johansson noted the late Robert Tillberg, founder of the practice, designed the original 'Love Boat' — Pacific Princess, which, he said, contained the first atrium on a cruise ship.
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