Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Trimline upgrades Pacific Dawn's retail facilities

Retail facilities on P&O Cruises Australia's Pacific Dawn have been upgraded after a major logistics exercise by Southampton marine outfitters Trimline.    

The movement of equipment and people some 12,000 miles to Brisbane, where the Australian ship is based, required considerable planning. Some 14 containers of equipment were shipped to Brisbane six weeks before the job started to ensure the materials were on site for the 40 Trimline personnel to start the two week revamp.

The 70,000gt Pacific Dawn's retail facilities were transformed as Trimline stripped out the existing shops included in the atrium area, which is spread over three decks.

Part of the task was to change the nature of the retail units which meant providing a new look for several of the outlets, including removing the frontages and installing electrically operated roller shutter doors. Inside, the units were stripped out and display spaces revamped with new wall units and free standing gondolas.

One of the biggest jobs involved the duty free and perfumery outlet where the front of the shop was removed and partial new deckhead installed.

New flooring was laid and over 20 display units manufactured by Trimline joiners at the Southampton factory. These included two wheeled mobile gondola units manufactured in laminates and stainless steel.

The Crown Jewels jewellery outlet was another shop to undergo a major transformation with partial deckheads fitted, new larger point of sale units and mobile gondolas installed.

Expansion of the facilities has meant the addition of a coffee concession next to one of the existing units, while Trimline completed the project with a revamp of the reception area, which is used as a shore excursion outlet and now benefits from a new frontage and walled units.

Lighting throughout the atrium retail area has been upgraded and television monitors advertising products have also been re-positioned and re-wired.

Trimline sales and marketing director Mike Oliver explained: 'It was one of the biggest logistical exercises that we have completed and getting 40 personnel and 14 containers of equipment to the other side of the world required considerable planning.'

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish