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Explora Journeys beefed up its North American sales team to strengthen the management of partnerships with top consortia, larger national and key accounts and luxury agency partners.
Bruce Nierenberg co-founded and led Premier Cruise Lines in 1983 as the first cruise brand dedicated to families. Known as the Big Red Boat, it operated from Port Canaveral and was licensed as the official cruise line of Walt Disney World, pairing...
To get the business, spot a need, customize by brand, think of psychographics — not just demographics, and continuously innovate, cruise line planners told a Florida-Caribbean Cruise Association workshop in Mazatlán.