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River Cruise Collective launched in Australia

Four river cruise companies formed a cooperative in Australia as an answer to the huge marketing presence of ocean cruise lines.

Helen Hutcheon, Australasia correspondent

May 1, 2024

1 Min Read
Credit: Seatrade Cruise News

‘Collaborating with key industry players AmaWaterways, Avalon Waterways, Tauck and Uniworld, the River Cruise Collection is a strategic marketing group created with the sole purpose of growing the river cruise market share in the region,’ Editorial Partnerships Manager Daisy Melwani of Big Splash Media said.

She said the River Cruise Collective will dispel the myths that river cruisers are mainly older travellers.

River Cruise Showcase

Melwani said the cooperative is timely, with Cruise Lines International Association Australasia holding a River Cruise Showcase on August 29 ahead of the official welcome cocktail party for delegates attending Cruise360 2024 in Sydney on August 30.

Converted

‘Having been a convert to river cruising myself, I am excited to embark on this journey with the industry to grow the sector and provide Australians with a more holistic view of the river cruise experience,’ she said.

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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